It seems that stores must be insured. Her reason is very simple, because the store is now impacted by social security, rent, environmental protection and e-commerce.

以社保為例。門店如果有20個(gè)員工，那么一年的社保投入將近是18萬(wàn)，門店需要有18萬(wàn)的利潤(rùn)才能維持以前的水平，這還不包括其他三座大山。

Take social security as an example. If the store has 20 employees, the annual social security investment is nearly 180000. The store needs 180000 profits to maintain the previous level, excluding the other three mountains.

“我們經(jīng)常在自嘲，我們必須改變盈利結(jié)構(gòu)才能生存，必須多元化我們的盈利結(jié)構(gòu)。就像保險(xiǎn)一樣，一張桌子兩個(gè)人，但是創(chuàng)造了店內(nèi)一半的利潤(rùn)，所以我們的坪效非常高。”

"We often laugh at ourselves. We must change the profit structure to survive and diversify our profit structure. Like insurance, two people at one table, but it creates half of the profits in the store, so our floor efficiency is very high."

老板向上和多家保險(xiǎn)公司談?wù)摺⒗碣r、配套服務(wù)，向下讓修理廠的員工學(xué)會(huì)銷售、報(bào)價(jià)、出單、搞清楚什么是三者、劃痕，什么情況需要重新驗(yàn)車拍照，什么情況哪家保險(xiǎn)產(chǎn)品更適合，如何根據(jù)本店客戶情況設(shè)計(jì)和維修關(guān)聯(lián)產(chǎn)品捆綁用戶，以及如何設(shè)計(jì)好的廣告語(yǔ)和海報(bào)觸達(dá)用戶。

The boss talked with many insurance companies about policies, claims and supporting services, and let the employees of the repair shop learn to sell, quote and issue orders, find out what are the three, scratches, what conditions need to be re examined and photographed, which insurance products are more suitable, and how to design and repair related products and bundle users according to the situation of our customers, And how to design good advertising language and posters to reach users.

這一系列復(fù)雜問(wèn)題，老板自己能不能全搞定，都要打一個(gè)大大的問(wèn)號(hào)。更何況還要讓下面的員工學(xué)會(huì)。因此，大部分店老板只能放棄或得過(guò)且過(guò)，造成了車險(xiǎn)業(yè)務(wù)并不好。

Whether the boss can solve all these complex problems by himself needs a big question mark. What's more, let the following employees learn. Therefore, most shop owners can only give up or muddle along, resulting in poor auto insurance business.

要解決這個(gè)問(wèn)題，修理廠需要的是有一個(gè)車險(xiǎn)專家告訴他和他的員工，車主質(zhì)疑為什么今年保費(fèi)上浮不能投保時(shí)該如何作答，教會(huì)他們重新驗(yàn)車拍照如何做，等等類似復(fù)雜的判斷和服務(wù)細(xì)節(jié)。

To solve this problem, the repair shop needs an auto insurance expert to tell him and his employees how to answer when the car owner questions why the premium rises this year and can't be insured, teach them how to re inspect the car and take photos, and other complex judgments and service details.

濟(jì)南奔馳汽車維修修理廠不是一個(gè)流水席生意，每個(gè)老板都希望把自己現(xiàn)有的寶貴的存量用戶服務(wù)好沉淀好，還是那句話，需要的是真正有經(jīng)驗(yàn)解決車主難題的保險(xiǎn)專業(yè)人士。

The repair shop is not a flow seat business. Every boss hopes to provide good service to his existing valuable stock users. In other words, what he needs is insurance professionals who are really experienced in solving the problems of car owners.